On July 28th, ATRenew held its overseas strategy launch conference in Hong Kong, officially unveiling the Company’s “two-track” international strategy with the simultaneous launch of FoneSquare, a global B2B trading platform for secondhand consumer electronic devices, and ReRe, a consumer-facing green lifestyle brand. Leveraging 15 years of accumulated capabilities in automated inspection, supply chain management, and standardized operations in Mainland China, the Company will pursue a “business + brand” dual-track path to export its proven circular economy model and AI inspection technology globally, systematically building an open, mutually beneficial, and sustainable global green circular industry ecosystem. On the same day, ReRe officially opened its first quality lifestyle circular retail store in Hong Kong at Citywalk in the prime Tsuen Wan commercial district. The store debuts ATRenew’s latest self-developed technologies including the AI quoting kiosk and MAX inspection terminal, integrating a diverse range of services spanning secondhand electronics recycling and sales, as well as luxury and sports goods recycling, and embodying the brand philosophy of “Revalue What You Own” and “Renew the Way You Choose.”

According to initial data from Counterpoint Research’s market monitor report, China’s smartphone shipments declined 2% year-on-year in the second quarter of 2026, with a cumulative decline of 3% in the first half. As memory prices continued to rise, smartphone OEMs broadly adopted more conservative production strategies, shifting focus from shipment volume to optimized product mix. However, the high-end market demonstrated notable resilience — Huawei maintained its leading position with a 23% market share, driven by robust demand and steady pricing, achieving 24% year-on-year shipment growth. Apple, buoyed by stable pricing and anticipated price hikes in the third quarter, recorded 23% year-on-year shipment growth, outperforming the broader market.

On July 4th, CCTV’s Xinwen Lianbo reported on China’s accelerated efforts to build a high-quality development system for the circular economy, with ATRenew’s automated operations center once again featured as a benchmark example of industry intelligence and standardization. Through the Company’s self-developed automated inspection, assembly-line sorting, and data security systems, the center enables efficient and precise processing of secondhand consumer electronics, addressing long-standing pain points around non-standardization and inconsistent quality control, and showcasing China’s progress toward a more advanced, intelligent, and green circular economy.