In April, to celebrate Earth Day, AHS Recycle rolled out a themed campaign under its “REVIVE” initiative. Joining forces with 13 green brand owner partners, including well-known consumer brands such as Mengniu, Lin Qingxuan, and Oatly, AHS Recycle launched the “Do a Small Good to the Earth” campaign, working together to protect the environment. This campaign invited 7.5 million participants to collect recyclables, cumulatively reducing carbon emissions by 125,000 tons.

According to data from Counterpoint Research, smartphone shipments in China declined by 4% year-on-year in the first quarter of 2026. Rising memory prices and component costs drove up retail prices, significantly impacting shipments of low-end models. However, high-end smartphones showed resilience—Huawei, ranked top in market share, led the way thanks to its domestic supply chain advantages and stable pricing, while Apple, as the runner up, had the strongest growth among the top six brands and is widely considered the brand most advantageous in coping with rising storage prices—Huawei and Apple's shipments increased by 2% and 20% year-on-year, respectively, securing 20% and 19% market share. Furthermore, brand manufacturers are driving replacement demand through breakthrough imaging hardware, foldable screens, and AI-powered intelligent agents.

On April 22nd, the Daily Economic News released the China Consumer Market Green and Low-Carbon Trend Survey Report (2025-2026), revealing the key trends in the green and low-carbon consumption market and outlining three major expectations. Simultaneously, the report unveiled the "Top Ten Showcases of the Year" and "Outstanding Cases of the Year" in China's green and low-carbon consumer market. ATRenew was selected as one of the "Top Ten Showcases of the Year" for its innovative practices in the circular economy, joining industry leaders such as Anta, BYD, Marriott International, Starbucks, and Uniqlo, and demonstrating its influence in green, low-carbon, and sustainable consumption.