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RERE.US Corporate Blog – September 2025
Below is a summary of the recent business development of the Company and the industry headlines in September 2025. Regarding the operational metrics, please refer to the Company’s quarterly earnings release and its filings with the U.S. SEC.
Key highlights
In September, AHS Recycle saw a net increase of 36 new franchised standard stores, expanding its coverage of recycling and trade-in fulfillment capabilities to mid- and lower-tier cities across provinces such as Guangdong, Zhejiang, Hunan, Shandong, Anhui, Fujian, and Jiangsu. During the same period, AHS Recycle announced Xu Xin, Chinese male table tennis player, as its brand ambassador, encouraging users to opt for "face-to-face recycling, ensuring your 'peace of mind', thereby building user awareness in the brand's in-person recycling and fulfillment services for high-value consumer products.
Tencent Charity, in collaboration with AHS Recycle, launched the "Recycle Together, Do Good Together" initiative, encouraging users to sort and recycle idle electronic products and other recyclables. Participants can redeem and display Tencent Charity's "Little Red Flower" badges in their WeChat status to share the achievements with their friends. This digital social initiative records and incentivizes users' green actions, integrating environmental protection and public welfare into daily life and making it a new trend.
On September 24th, AHS Recycle and LOVERE welcomed a delegation from the Ministry of Commerce International Business Officials Research Institute. 21 delegates from 20 countries visited AHS store to experience its recycling services and toured a community to observe LOVERE's smart recycling kiosks. This project aims to enhance exchanges between China and other WTO members on China's circular economy practices. In the future, AHS Recycle and LOVERE will continue to openly share their business models with all sectors to jointly promote the development of the circular economy.
Industry news
Global smartphone ASP rises steadily, with premium models driving the trend in China
According to Counterpoint Research's market outlook report, the global smartphone average selling price (ASP) is projected to grow steadily from $370 (approx. RMB2,700) in 2025 to $412 (approx. RMB3,000) by 2029, achieving a CAGR of 3%. This indicates a gradual return to normalcy following recent market fluctuations. In China, the ASP is expected to increase by 3.6% year-over-year, primarily driven by the premium models. Apple remains the cornerstone of high-end smartphone ASPs, with its average selling price forecasted to rise from $919 in 2025 to nearly $1,000 by 2029. This growth is supported by strong demand for Pro models in developed markets and increasing shipments in emerging markets.