During the Chinese New Year, AHS Recycle, Paipai and PJT Marketplaces provided uninterrupted services. AHS Recycle’s in-store, door-step, and courier recycling services were all available as usual. However, there were some adjustments to the service hours for certain categories and transaction methods. Meanwhile, AHS Recycle offered a 10-day price guarantee for key consumer electronic products including smartphones and laptops, ensuring a high-standard recycling and pricing experience for users. Paipai provided continuous logistics services, shipping value-for-money products throughout the holiday season. PJT kept its bidding slots unchanged and its customer service on duty to ensure business as usual for its users.

On January 8, the National Development and Reform Commission and the Ministry of Finance issued a circular on further expanding the implementation of large-scale equipment renewal and consumer goods trade-in in 2025. Under the plan, “Subsidies for purchasing new consumer electronic products such as smartphones, tablets, smartwatches or wristbands priced below RMB6,000 (about USD834.6) per item will receive a subsidy covering 15 percent of the product's sales price. Each consumer can receive a subsidy for one item per category, with a maximum subsidy of RMB500 per item.” The subsidies for purchasing new electronics products, which cover products of both domestic and foreign brands, officially took effect on January 20.

According to data from the International Data Corporation (IDC) released on January 20, China’s smartphone market shipped 286.2 million units in 2024, a 5.6% year-on-year growth, marking a rebound thanks to the recovery in consumer demand and China’s consumption stimulus policies. Among the top brands, vivo continued championing China’s smartphone shipment, and Huawei retrieved second place on the back of a stronger supply of domestically produced chips. Apple, ranked third, shipped 60% of high-end smartphones priced at over USD800.